I really like to help people learn and get ahead, so when I see information that can help others I just have to write and speak about it. Somehow that “hobby” has driven me to write 27 books published by Macmillan and J Wiley press.
About 3,000,000 copies have been sold and translated into 18 languages for countries ranging from Korea to Romania. Four titles became international best sellers. And the book “Balanced Scorecards and Operational Dashboards with Microsoft Excel” has earned a five-star rating on Amazon and has been the #1 rated book on Balanced Scorecards and dashboards multiple times. What’s amazing to me is that it has been (mostly) a tremendous amount of fun!
Connect is the marketer’s guide to remaining relevant, effective, and successful within the new marketplace.
This book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at key points throughout the marketing lifecycle. The book’s scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the tough new world.
Based on years of experience, these step-by-step methods will help you develop Balanced Scorecards and operational dashboards that drive strategic execution and operational performance.
“Balanced Scorecards and Operational Dashboards with Microsoft Excel” will show you step-by-step how to:
A few previous books are,