Category Archives for "Strategy"

Ask “Have You Ever…” to Find the Value Your Business or Startup Should Provide

Strategy

Finding clarity in the value you provide can give you a great sense of focus and energy. Two questions can help you find that clarity. The first question is a question your customer might ask, “Have you ever…?” The second question answers the first with possible solutions, “What if…?” Ask “Have You Ever…? from Your Customer’s […]

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Your Theory of Business – Is Your Business Based on Reality?

Strategy

Do you have a valid Theory of Business? A valid theory of business is extraordinarily powerful. Purpose A Theory of Business is a hypothesis of how your business or organization works. It is the assumptions your business makes of how your business should act and how your customers and the world will respond. It predicts […]

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Values? Do We Need Them? Ask United Airlines.

Strategy

I was shocked earlier this week to see the video of United Airlines forcibly dragging a doctor off one of its airplanes because United needed the seat for a crew connecting with another flight. Click here to see the article and video in the New York Times. Warning this is violent. This is an excellent example […]

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Creating Your Core Value Statement

Strategy

Value statements, rather than being long statements no one can remember, should be concise statements that are so clear everyone knows whether their strategies, tactics, and actions are in alignment. Core Values are difficult, if not impossible to teach. They grow from the organization’s start, reflecting the personalities and character of the founders and executives. […]

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Putting Your Organization’s Core Values into Practice

Strategy

Don’t just post Core Values in a frame and hang them on the wall! Executives and managers should live by the Core Values and watch for alignment between the Core Values and behavior. Click here to read “Values? Do we need them? Ask United Airlines.” Click here to learn how to create a Value Statement […]

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14 Top Tips for a SWOT Analysis that Works

Strategy , Top Tips

A good SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats/Trends) identifies factors that impact your Strategic Business Objective, tactic, project, or product. Use these tips to make sure your SWOT is BETTER THAN GOOD! If you already consider yourself experienced with conducting SWOT Analysis, check tips 8, 10, 11, 12, and 13 for tips that may be […]

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Do You Know the Difference! Goals or Objectives? Mission Statements or Vision Statements?

Goals and Objectives , Strategy

If your meetings use terms like vision and mission, goals and objectives, and strategy and tactics, then I bet some people are using these words wrong. This can throw off your meeting and result in strategic confusion. Do You Know the Difference? Goal, Strategy, Objective, Tactic Forbes, the US business magazine, has a good article on […]

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The Trapeze Theory of Change – Great Dashboards Don’t Help if Nothing Changes

Strategy

As readers of Critical to Success I’m going to assume you are interested in improving your own performance and productivity and that of your organization. To do that you usually have to help people and cultures improve their performance and that is difficult. CHANGE IS DIFFICULT. Thankfully, there are some Leadership Tools that help. This […]

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How to Create a SWOT Analysis

Strategy

A SWOT analysis can help you discover the best direction to move, strengths you can take advantage of, and weaknesses you need to avoid or shore up. Making a SWOT analysis worthwhile takes brainstorming, discussion, arguing, prioritizing, and finally, executing an action plan. It should break new ground and create new insights into developing a […]

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Analyzing Business Strategy and Projects with SWOT Analysis

Strategy

The following lists are meant to get you started thinking about topics in each of the four quadrants. You may want to limit each quadrant to the most impactful five issues. So, although it’s easy to come up with many topics, you will want to choose the ones that are most critical to your objective. […]

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