Category Archives for "Value Statement"

Values? Do We Need Them? Ask United Airlines.

Strategy , Value Statement

I was shocked earlier this week to see the video of United Airlines forcibly dragging a doctor off one of its airplanes because United needed the seat for a crew connecting with another flight. Click here to see the article and video in the New York Times. Warning this is violent. This is an excellent example […]

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Creating Your Core Value Statement

Strategy , Value Statement

Value statements, rather than being long statements no one can remember, should be concise statements that are so clear everyone knows whether their strategies, tactics, and actions are in alignment. Core Values are difficult, if not impossible to teach. They grow from the organization’s start, reflecting the personalities and character of the founders and executives. […]

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Putting Your Organization’s Core Values into Practice

Strategy , Value Statement

Don’t just post Core Values in a frame and hang them on the wall! Executives and managers should live by the Core Values and watch for alignment between the Core Values and behavior. Click here to read “Values? Do we need them? Ask United Airlines.” Click here to learn how to create a Value Statement […]

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