SWOT Analysis should drive actions and decisions. They should not be an academic or discussion exercise.
Use a SWOT Action Plan to identify the actions the SWOT Analysis will drive.
The SWOT Action Plan is a matrix that identifies where the Strengths, Weaknesses, Opportunities, and Threats can be leveraged and employed across each other. At these crossing points,
The SWOT Action Plan is Critical to Success in Strategic Business Objectives, projects, and career moves.
Move the rank ordered Strengths, Weaknesses, Opportunities, and Threats from each quadrant of your SWOT into the headings for the SWOT Action Plan. If you have followed the methods used by Critical to Success you may need to rewrite your Post-It Notes so they fit along the sides of the SWOT Action Plan.
Consider what actions you must take inside each quadrant. You want to develop a short list of actions that have a high imperative. A good way to do this is to take Strength #1 and compare it to each Opportunity. Then, take Strength #2 and compare it to each Opportunity. Because this adds up to a lot of questions, only consider comparisons that are highly probable and/or that have high impact.
A good way to do this that insures you’ve considered all the combinations is to create a Post-It Note work area on the wall or paper worksheets like this. If you’re using the large Post-It Notes, then it’s easy to move them between matrices.
Here are some questions to think through when doing your comparisons.
Rank your answers to get the three most important action items in each quadrant. Then, choose the three most important from the entire SWOT Action Plan. These are what you MUST DO!
The SWOT Analysis and the SWOT Action Matrix should be debriefed and available to the teams that are implementing the action plans. They need to understand what the drivers and environment are.
Your SWOT Action Plan could produce twelve objectives, projects, or action items (three actions X four quadrants). Although it’s probably been around a long time, I try to use something I call the “Rule of Three”. It’s rare that people or organizations can “focus” on more than three objectives at one time. It’s true for work and true for home.
(As a Dad who stayed home for years to raise his pre-school daughter I would recommend cutting that Rule of Three in half if you are also taking care of the highest priority – kids. 🙂
An important skill to learn is the Art of the Quick Win. Becoming a Ninja Master in the Art of the Quick Win is a skill that is Critical to Success. You want to pick tasks, projects, and organizational changes that have a high probability of success, that create visible impact, and that will gain you more backing from stakeholders.
Quick Wins meet these qualifications,