Multiple Streams of Income

8. Building Multiple Streams of Income from Packaged and Productized Consulting Services

Consulting’s old business model tied consulting revenue to hours.
If there are no hours, there is no income.

Under the old business model growing a solo or small consulting business to
high six- and seven-figure incomes was very difficult.

High earning independent consultants now scale by
productizing and packaging their consulting services.

In Stage 8 you will learn how to use multiple streams of income to build high-six and seven figure businesses as solo consultants. Instead of personally delivering your consulting you can “productize” your offerings and deliver them through multiple channels to multiple levels of clients.

Packaging and productizing your consulting services gives you greater independence and creates the foundation for a million-dollar consulting business.

The business of consulting is rapidly changing. In the past, solo consultants worked one-to-one or with a small group. Now solo consultants can deliver their services over the internet at any time, in multiple formats, to any location. Consultants who scale by productizing their services and distributing them through multiple internet channels have a significant advantage over their competitors in building their brand and their income.

Old Consulting Delivery Methods are Changing

There are many problems with the old model of consulting.

With the old model of consulting, your reach, your brand strength, and your total revenue were limited. If you weren’t hustling with your marketing and hustling at a client’s site, then you weren’t earning, and your business could slide back.

Even as a great, in-demand consultant, the old model causes problems. There is only so much of you to go around. Most clients want to work directly with you. You can hire junior consultants, you can certify others, but there are still limits.

A few of the problems with the old consulting model are,

Hours
The only way to make more income is to work more hours, but this has problems. It’s exhausting and burns you out. To increase your income, you must increase your fees, and that has limits. And finally, you can’t scale your contribution, whether it is delivering sustainable solutions or spreading a new technology.

Accessibility
Access is limited by your travel or telephone availability. By offering packaged consulting over the internet you can deliver consulting to any geographic location at any time.

Client Profiles
Not every client wants or can afford to have you as their consultant. You need ways to give value to clients at different levels.

Rapidly Changing Competition
Consulting is changing as rapidly as the internet is expanding. You need to stay current with new means of communication, networking, and service.

New consulting models offer packaged and productized consulting delivered through multiple internet channels. Using the new models of consulting you can deliver your offerings to different client profiles, at different price points, with different learning styles, and not have to be at the client’s site. In most cases you can scale by delivering your offerings to multiple clients at the same time.

Leveraging the Massive Changes in Consulting

Consulting is a relatively new business, starting in the early 1900s, it grew slowly until exploding in the 1960s and shooting upward until now. Until recently, consulting was a business where large consulting firms served large clients, and one-person or small consulting firms served small and mid-size clients in a local area. Both large and small consulting firms used a business model where work was face-to-face with executives and managers.

The world of consulting is rapidly changing. Even solo independent consultants can’t ignore the changes. In fact, solo consultants can use the change to their advantage.

Four forces are driving the massive changes in consulting,

  • New communication and knowledge delivery methods over the internet
  • Widespread access to knowledge over the internet
  • Massive shifts to freelancers for knowledge-specific, short-term projects
  • Globalization of businesses and organizations

These changes give agile consultants an advantage over consultants using the old model. In the past, consultants traded their work for income. The old consulting model demanded younger people, high energy, and long exhausting hours.

With the new models of consulting, you can deliver your value as products or services whether you are physically available or not and through multiple channels. You can connect with niche clients anywhere in the world. With the new business models, independent consultants can deliver value and earn recurring revenue while dining aboard a Viking Cruise down the Rhine River.

Creating Multiple Assets from a Single Value Offering

Smart consultants leverage their value by turning a single consulting service into multiple assets delivered through multiple channels.

Build recurring income faster by leveraging one
asset into multiple products.

As an independent consultant, you can turn one asset into many products or services. All it takes is knowing how to run a few software applications or outsourcing production to freelancers.

As an example, imagine that you like to speak to industry groups. Your preferred method of working is speaking. From your speech and slides you could use the following workflow to create multiple products.

You can leverage your speech into many other products. For example,

  • Outline your speech and create slides.
  • Record your speech with your smartphone as you deliver it.
  • Create a video of your speech using another smartphone or digital camera.
  • Hire a freelancer to synch the audio and video files, then cut snippets for use on YouTube.
  • Transcribe the recording using a low-cost, but excellent online transcription service.
  • Edit the transcription into multiple blogs.
  • Add a new introduction and remove high-value content from the slides, then post it with brief notes to LinkedIn with links to your website.
  • Edit or rerecord the speech into a podcast.
  • Transcribe and combine multiple speeches into a single document, then hire a freelance editor to publish a Kindle book.
  • Use the Kindle or PDF book as a lead generation offer on your website.
  • Expand the Kindle book and create a print on demand (POD) hardcopy.
  • Offer the POD book at “shipping cost” to your mailing list and use this price-hurdle to qualify prospects who are more interested.
  • Edit the speech and slides to become modules in an online learning course

And all of that came from one-hour speeches and the QA session that followed. Imagine what you could do with content from four or five speeches.

No matter which media is your best, there are always ways to leverage your workflow and create multiple products from a single offering.

Turning Your Consulting Offerings into Products

If you have more time than money you can learn the skills and repurpose your content by yourself. The tools for some production, like screen capture video or publishing Kindle books, are free or relatively low cost. There are many training programs on YouTube, but the time will take you away from marketing your consulting.

Another alternative is to invest in freelancers to repurpose your content faster and with higher quality. Sites such as Fiverr, Freelancer, or Upworks have freelancers for hire for projects such as graphic design, editing, and book layout.

Many consulting offerings can create multiple streams of recurring revenue when it is repurposed as,

  • One-on-one coaching through screen sharing apps
  • Group consulting through webinar software
  • Project and team management
  • Kindle books compiled from cornerstones and blogs
  • Print-on-Demand (POD) books published from Kindle books
  • Webinars customized and delivered in conjunction with industry associations
  • Online learning courses
  • Reports for niche trends and expertise
    ”How-To” blogs for high-value skills
  • Weekly Patreon videos (a low-cost video learning community)
  • Podcasts of expert interviews
  • Niche-based paid-membership communities
  • And more...