Create, Execute, and Sustain a Winning Strategy

Templates, Tool Kits, and Guidance to Help You 
Succeed in Business

We help startups, corporations, and departments create their strategy, balanced scorecards, action plans, objectives, KPIs,
key results, and dynamic dashboards

I’ve had the opportunity to work with many consultants and facilitators in my career, and Ron Person goes right to the top of my list of the most effective. In fact, it’s not fair to Ron to refer to him as a facilitator, as he’s really more of a learned guide, humble educator, process cop and teammate. Most importantly, he added true value to our project. It’s an understatement to say that we never would have attained the results we did had it not been for Ron. I’ve referred him to colleagues at other companies and look forward to working with him again.
Peter Cohen, VP Marketing and Retail Strategy
         West Coast Retail Construction Firm

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Which processes and tools should I use for strategy, objectives, action plans, and execution?

delay as you search the web and hope you are using best practices.

begin almost immediately using proven best-practices and expert guidance.

How do I facilitate executives and teams?

practice, practice, practice or hire a consultant. Put your professional image at risk.

follow proven interview and facilitation scripts and checklists. Watch videos to learn facilitation skills. Deliver with confidence.

How do I get guidance to work through barriers or problems?

use trial and error or hire expensive consultants.

follow step-by-step instructions and video guides. Join weekly online consultations.

Which tools and templates should I use for critical tasks like strategy, SWOT, objectives, and more?

search the web and hope you make the best choice. Take the time to create, format, and test your tools and templates.

select recommended tools, templates, and models from the tool kit, or choose from a broad selection of alternatives.

How do I reduce risk in execution?

culture change and managerial styles increase risk. Hire experienced organizational change consultants for the long term.

motivate, measure, manage, and align using the latest methods used by Intel, Google, LinkedIn, and Airbnb.

Your guidance helped us through the sometimes difficult process of developing a strategic plan. Not only did we capture the widely diverse needs of our stakeholders, but we produced an executable plan in record time. We have a clear vision of what we will become and we know exactly what we must do to get there.

Some strategic planning processes are little more than pointless exercises that end up on a shelf. This plan is one we know how to execute.

          One of California, USA’s Largest Performing Arts Centers

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A clear, defensible strategy focused on customer needs,
with teams aligned and focused, and concise executable plans are critical to any organization's success. 

          Ron Person 

Ron Person accelerates business performance.

For the seven years prior to founding Critical to Success, Ron was Sr. Consultant for
Strategic Business Optimization at the third-largest internet marketing software company. During that time the company grew more than 50% per year.

Ron began his career as an Air Force pilot, then went on to earn an MS in Physics and MBA in marketing and finance with highest honors. He started his consulting as one of Microsoft’s first twelve independent consultants. 

Ron has built his 30+ year consulting career around strategic performance and professional productivity. His clients have included companies in the Global 100, major corporations such as Carnival Cruise Lines and Mary Kay, as well as regional businesses and non-profits. Ron has also founded or co-founded four businesses.

Ron has taught thousands of business professionals as well as teaching as an adjunct professor at U.C. Berkeley. He has written 27 books published by J Wiley and Macmillan that include four international best-sellers with more than three million copies sold in 18 countries. He is a Six Sigma Black Belt and certified Balanced Scorecard consultant and has served on the Board of Examiners for the California Awards for Performance Excellence.

I must tell you that your book is an excellent read. In fact, it's like a checklist which one should carry while implementing a Balanced Scorecard in any company.

​          Nitin Singh Bhadauria

I just wanted to drop you a quick e-mail to congratulate you on your great book. It was a great guideline for us in improving our strategic planning.

            Alex Robbio, Vice-President, Business Development