About
Critical to Success and Ron Person

About Critical to Success

Critical to Success specializes in hands-on AI implementation workshops for professional services firms.

We do not teach AI as theory.
We do not focus on keystrokes and hacks.
We guide professionals and teams in building working AI systems that accelerate their workflows, improve ROI and increase productivity.

Our workshops are designed for firms and teams that want:

Real world, hands-on learning as you build business systems
Practical implementation resulting in business impact - not passive learning
Measurable ROI and productivity improvement
AI aligned with strategic business objectives
Systems their teams use and support

Why Our Implementation Workshops Produce Results

Most AI courses use passive learning.
Most consulting stops at recommendations.
The greatest impact comes from combining both with hands-on execution.

Critical to Success workshops guide members in,

Preparing for strategic alignment and scaling
Building business systems
Optimizing with AI

Participants leave with,

An understanding and map of how to pilot, align, and scale AI systems
Working AI optimized workflows for their department or function
Custom prompts, agents, and libraries
Workflow diagrams and metrics

Each workshop is built to respect the realities of professional services—quality standards, client trust, regulatory considerations, and time constraints.

Designed for Professionals Who Need Results

Our workshops are ideal for:

Executives and senior professionals responsible for performance outcomes
Functional teams (marketing, strategy, operations, finance)
Professional services workforce

If your goal is to move beyond experimentation into execution and strategic impact, you need to work with Critical to Success.

Led by Proven Industry Expertise

Critical to Success was founded by Ron Person, a consultant highly experienced in strategy and digital marketing with more than three decades of experience helping professional organizations adopt new capabilities at scale.

Ron’s background includes:

30+ years consulting with Fortune 1000 and Global 1000 firms
7 years as manager of competitive analysis
17 years as one of Microsoft's first independent consultants
13 years consulting with Fortune 1000 and Global 1000 companies in strategic performance improvement and digital marketing
Adjunct faculty in executive education and instructional design at UC Berkeley and Sonoma State University
Author of 27 business books published by J Wiley and Macmillan, including multiple bestsellers with ~3 million copies sold
Six Sigma Black Belt and Balanced Scorecard certified
MS in Physics and MBA in Marketing and Finance with highest honors
Former U.S. Air Force pilot

This depth of experience informs how every workshop is designed, taught, and delivered to produce results.

Our workshops include proprietary methods including the Cornerstones to Capstone™ system, Deep Research System™, and Business Builder™ sprints that have evolved over many years of consulting, production, and training.

Here's to what's Critical to Your Success,
Ron
ron@criticaltosuccess.com
https://linkedin.com/in/ronperson/

About Critical to Success and Ron Person