Critical to Success

Starting and Building a Thriving
Consulting Business

Proven Step-by-Step Strategies, Systems and Tools to Help You
Start and Build a Thriving Consulting Business

Are You Earning What You're Worth?

As a consultant and expert you should be paid for the value you create for clients!
But many consultants are missing the systems, strategies, and ​tools
to turn their value into high six- and seven-figure incomes.

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Are You Held Back by the
Seven Deadly Sins of Consulting?

Every consultant has stories of how they wasted time and squandered money trying to build their business.

Don't be held back by these seven deadly sins that waste time, opportunity, and money,

  • Racing against the feast-or-famine cycle
  • Wasting years in the wrong niche
  • Creating a brand no one remembers
  • Pushing the hard close rather than nurturing prospects
  • Hoping and praying instead of automating your marketing 
  • Working long hours instead of building recurring revenue
  • Distraction by the next shiny new thing

Critical to Success is built on 30+ years of consulting experience, two years of research, and hundreds of hours of interviews to learn just exactly what it takes to build highly successful consulting and solo-professional businesses.

Transform your Consulting Business
Transform Your Life

Don’t waste years and miss opportunities by trying to learn on your own how to build your consulting business. 

Critical to Success teaches you proven consulting business practices, strategies, skills and tools that will help you start and build a thriving consulting business and add more time to your life. These easily accessible modules and tool kits help you, 

  • Consult in a niche that values your contributions
  • Build a brand everyone remembers
  • Fill your prospect pipeline in 42 days
  • Turn leads into prospects and prospects into clients
  • Create a stable six- or seven-figure income
  • Automate marketing to increase income and create free time
  • Turn your consulting into long-term recurring revenue
John Lamy

Ron’s Critical to Success class has totally changed my life. I'm not kidding!

I operate a one-person consulting business, and Ron’s Critical to Success class has totally changed my life. I’m not kidding! . . . I’m a very enthusiastic fan of Critical to Success. If you decide to sign up, be prepared for big changes and lots of work. But I promise you, you’ll greatly appreciate it!

John Lamy //  Management Consultant, Southern Oregon
Lamy Consulting

Leslie Lawton

Ron Person has brought a lifetime of successful consulting to his Critical to Success course.

Ron Person has brought a lifetime of successful consulting to his Critical to Success course. I’ve learned so much from him! He knows it all and knows it well. He helped me find my niche, focus my brand, and then worked with LinkedIn in a way that’s natural to my own easygoing communications style. Can’t say enough good things about him. And his work.

Leslie Lawton //  Copywriter, Content Marketing Strategist

Connected Communications

The Best Time to Build a
Thriving Consulting Business  is Now!

Now is the time to start and grow a thriving consulting business. Click below to get your free Consulting Business Building toolkit,

Checklists 7 Layer and Audit
  • Get the Consulting Business Builder Audit
  • Get seven step-by-step checklists for each stage in building your consulting business
  • Get the weekly newsletter for solo- and boutique consultants
  • Get notified when the next course opens
  • Start Building Your Consulting Business
    In Your Own Time

    Critical to Success is designed so you can impact your consulting business in minimal time. You can work on pieces you know need improvement or you can follow a learning track from Finding a Niche to Building Recurring Revenue. The choice is yours.


    You help your client's improve their business. 

    Now it's time to improve your business.


    There's just enough concept so you know how strategies, tactics, and systems work together. Then you dig in and use the short, easily accessible videos, step-by-step guides, checklists, and tool kits to build your business. 

    Business Impact

    Critical to Success modules and tool kits have one objective – make an impact on the success of your consulting business.

    Just Enough, Just in Time

    Bypass the long lectures in other courses. We chunk content and tool kits into small segments so you can use just what you need, when you need it. Find it quickly. Get the job done. Make your business grow.

    Any Device

    Need access to video, tips or scripts while you’re away from your computer?

    No problem. Critical to Success is fully accessible from your Smartphone or tablet.

    Flow Chart Guidance

    Beginner or experienced, it doesn't matter. Flow charts will show you where to start and what modules will give you the greatest impact on your business.

    Chunked Videos

    5 to 15 minute “over the shoulder” and “step-by-step” videos mean no more long boring lectures. Get what you need quickly and make an impact. 

    Step-by-Step Guides

    Work quickly and confidently on business and marketing projects with “over the shoulder” videos and step-by-step guides that take you through business, marketing, and technical projects.

    Checklists and Cheat Sheets

    Checklists and cheat sheets keep you on track at your client and finishing business and marketing projects. 

    Workbook and Tool Kits

    Workbooks, tool kits, and spreadsheets help you layout your ideas, forecasts, and lists in an organized structure. Complex calculations are done for you.

    Scripts and Swipe Files

    Proven scripts and headline swipe files seriously improve success. Use these as templates for your own prospect calls, email sequences, and blog titles. Proven time-savers and success builders.

    Live Office Hours

    Once a week “all hands-on deck” Open Office Hours let you ask questions and present client situations. Office Hours are recorded and indexed for searching and watching later.

    Sheella Mierson

    I recommend Ron Person's course highly to anyone who wants to grow their consulting business

    When I gave a presentation at a meeting or a conference in the past, people would seem excited, and then I rarely heard anything from them. Then Ron taught a class on how to get leads from presentations. We got half a dozen serious leads from our next two presentations, and are having conversations with those people now. And we know how to do this in the future as well.


    I recommend Ron Person's course highly to anyone who wants to grow their consulting business. In addition to giving comprehensive information about every aspect of marketing and sales for consultants, he is generous in answering our questions and critiquing our materials. In the classes he creates a community among the students, and we are also able to help each other.


    I wish I had had this course earlier.

    Sheella Mierson, Ph.D.  //  ​Creative Collaboration, Team Dynamics
    Founding Member, The Sociocracy Consulting Group

    Partner and Certified Facilitator, Blueprint of We California

    Topics in the Course

    You have life-time access to the strategies, skills, and tools in each of the seven stages. They guide you step-by-step in building a robust, thriving consulting business. You can work from beginning to end or you can jump to a business building task and make an impact where you think it is most important.


    Are you new to consulting?

    Start from Stage 1 and build through Stage 7 with confidence that you have a firm foundation, a solid brand, and a full pipeline of prospects and clients.


    Are you an experienced consultant?

    Enter at the stage where you can make the greatest impact on your business, your income and your work/life balance.

    Global Research

    Stage
    01

    Finding Your Niche
    It's an old saying, but it's true. "The Riches are in the Niches." Creating a high-income, professionally satisfying business is easier and more profitable when you find a niche where your are highly valued.

    Customer Needs Research

    Stage
    02

    Knowing Your Clients

    You need to know who your clients are, how to identify them, their highest-value needs and problems,  and how you can guide them on the journey from lead to client.

    Mission Vision Brand

    Stage

    03

    Building Your Brand

    Your professional brand must give your prospects the confidence that you can guide them to achieve their image of what they want for their future.  That confidence and the story of how you will guide them is your brand.

    Client Pipeline

    Stage

    04

    Filling Your Pipeline

    Almost every consultant faces the problem of filling their prospect pipeline. You need a proven process that identifies and attracts qualified prospects you can engage and nurture into clients.

    Proposals On Target

    Stage

    05

    Winning New Clients

    Winning new clients takes a lot more than just being good at the value you deliver. You need to be build authority and trust to offer clients packages with tiers of value, services, products, and fee structures that make both sides winners.

    Marketing Machine

    Stage

    06

    Automating Your Marketing Machine

    Eliminate the feast-or-famine cycle. Create an automated marketing machine that attracts leads, qualifies leads, and engages them while building trust and authority.

    Client Pipeline Finance

    Stage

    07

    Building Recurring Revenue

    Learn how to leverage your consulting offerings to deliver value as multiple products through multiple channels with little extra effort. Stop working longer and harder hours. Learn how to leverage.

    The Best Time to Build a
    Thriving Consulting Business  is Now!

    Now is the time to start and grow a thriving consulting business. Click below to get your free Consulting Business Building toolkit,

    Checklists 7 Layer and Audit
  • Get the Consulting Business Builder Audit
  • Get seven step-by-step checklists for each stage in building your consulting business
  • Get the weekly newsletter for solo- and boutique consultants
  • Get notified when the next course opens
  • Rachel Eryn Kalish

    I cannot rave loudly enough about Ron and his precise and wise advice! 

    I cannot rave loudly enough about Ron and his precise and wise advice! For decades I have had a wide approach: consulting to everyone thinking that all companies could benefit from our work. His quote rings constantly in my ears: “marketing to everyone is like marketing to no one.” We now focus on three markets and specific client profiles. It makes finding leads easier, we know their challenges and how to talk to them, and we have put together sets of solutions more specific to our client’s needs.

    Rachel Eryn Kalish, M.C. //  Creative Collaboration, Team Dynamics

    Certified Facilitator, Blueprint of We California

    Lead author "Challenging Communications" training, Blanchard Companies

    Where Do You Want to be
    on the Earnings Curve?

    Join the Ranks of High Earning Solo-Professionals


    Often, it’s just a few things that separate being average from being great.

    In 2015, the average self-employed person in the US earned $47,200. In that same year,

     

    • 2,700,000 self-employed people earned more than $100,000
    • 300,000 self-employed people earned between $500,000 and $2,500,000

    Imagine earning high six- and seven-figure incomes!


    What difference would it make in your life,
    your family’s life, and your children’s future?

    What was the difference between average earners and high income solo-professionals?


    What where the factors Critical to Success?


    In Elaine Pofeldt’s ground-breaking research on high-earning self-employed people she discovered the Critical to Success factors,

    • Picking the right niche
    • Creating high-value that was in-demand
    • Creating a defensible brand
    • Testing the product or service before offering it publicly
    • Leveraging the offer instead of working hourly

    Pofeldt, E. (2018). “The Million-Dollar, One-Person Business”, Lorena Jones Books.

    After 30+ years as a six- and seven-figure independent consultant and two years researching success factors, I’ve distilled what is Critical to Success into step-by-step guides, videos, and checklists.


    Now it is quick, easy, and straightforward to apply the systems, strategies, and skills used by highly successful solo-consultants and professionals.

    Enjoy Work​ing Where You are
    Satisfied, Healthy and Independent

    Satisfied, Healthy and Independent

    You might think that the “hard work” it takes to make high six- and seven-figure incomes would add serious stress to your life. In fact, the opposite is true. Being unsuccessful creates more stress.

    74% of full-time self-employed independents in 2017 reported they were very satisfied, the highest level reported in seven years by 

    In this same survey 65% said they chose to be self-employed. They were in control of their life and work.

    70% of full-time self-employed said that working independently was better for their health.

    MBO Partners, "State of Independents Report", 2017 

    Consulting is in Demand

    Consulting Growth

    Worldwide business and technical consulting is growing faster than the rate of business growth. That means pent up demand and a demand for consultants.

    Growth Trend

    Research by Consulting Magazine, Kennedy/ALM, MBO Partners, and Consulting.UK (multi-country) forecast consulting growth of 4% to 10% through 2019 and the foreseeable future. This is higher than the forecasts for general business growth rates.

    What Clients and Students Say

    I've had the opportunity to work with many consultants. Ron Person goes right to the top of my list of the most effective.

    I’ve had the opportunity to work with many consultants and facilitators in my career, and Ron Person goes right to the top of my list of the most effective. In fact, it’s not fair to Ron to refer to him as a facilitator, as he’s really more of a learned guide, humble educator, process cop and teammate. Most importantly, he added true value to our project. It’s an understatement to say that we never would have attained the results we did had it not been for Ron. I’ve referred him to colleagues at other companies and look forward to working with him again.

    Peter Cohen  //  VP Marketing and Retail Strategy

    We have a clear vision of what we will become and we know exactly what we must do to get there.

    Your guidance helped us through the sometimes difficult process of developing a strategic plan. Not only did we capture the widely diverse needs of our stakeholders, but we produced an executable plan in record time. We have a clear vision of what we will become and we know exactly what we must do to get there.


    Some strategic planning processes are little more than pointless exercises that end up on a shelf. This plan is one we know how to execute.

    General Manager //  One of California's Leading Performing Arts Centers

    I must tell you that your book is an excellent read...

    I must tell you that your book is an excellent read. In fact, it's like a checklist which one should carry while implementing a Balanced Scorecard in any company.

    Nitin Singh Bhadauria //  

    Your book was a great guideline for us in improving our strategic planning.

    I just wanted to drop you a quick e-mail to congratulate you on your great book. It was a great guideline for us in improving our strategic planning.

    Alex Robbio //  Vice-President, Business Development

    I Want to Show You How to 
    Start and Build Your Own Six- or
    Seven-Figure Consulting Business

    I like business. At 12, I washed store-front windows. At 16, I picked tomatoes in hot dusty fields. After leaving the Air Force I thought it was my chance to learn about real business.


    Once I got there, I went crazy - trapped in a cubicle in a high-tech company. I kept waiting to see a world of customer-oriented products, innovation and mission-driven decisions. I never saw it. I quit to become a solo-consultant. Two years later that very large, high-tech company went bankrupt. 

    The Corporate Job was Boring and Unsatisfying


    The first few years of going solo was not easy. I barely made enough to stay afloat. I sold my house and downsized to a duplex to reduce costs.


    Starting from Scratch with No Mentor 

    Made it Hard to Build My Consulting Business


    It took years of mistakes, but I began to learn what separated average from high performance consultants. First, I learned how to deliver high-value to niche client’s that really wanted and needed my skills and solutions. The next step was automating business and marketing processes. Life got a lot easier when I learned how to consistently fill my prospect pipeline.


    The big leap came when I learned how to leverage workflow to create recurring revenue. Feast-or-famine was replaced by consistent high-six figure income and multiple years earning a million dollars. And, I was still a solo-consultant.


    I Have Built a Successful Seven-Figure
    Solo-Consulting Business

    and
    I Want You to Learn the

    Systems, Strategies, and Skills that Work

    I want to pass on to you the lessons I've learned from,

    • 30+ years consulting
    • Consistently earning high six- and seven- figure incomes
    • Fortune 1000 and Global 1000 clients such as Carnival Cruise Lines, Mary Kay, International Harvester and many more
    • Four international best-selling books published by Macmillan
    • Selection as one of Microsoft's first 12 independent consultants
    • Founder of three businesses
    • Two-years researching how some solo-professionals make $1,000,000 per year 
    Connect! - the marketer's guide to becoming more relevant, effective, and successful within the new marketplace.
    Balanced Scorecards and Operational Dashboards with Microsoft Excel, 2nd Ed.
    Using Microsoft Excel 97, Special Edition

    The Best Time to Build a
    Thriving Consulting Business  is Now!

    Now is the time to start and grow a thriving consulting business. Click below to get your free Consulting Business Building toolkit,

    Checklists 7 Layer and Audit
  • Get the Consulting Business Builder Audit
  • Get seven step-by-step checklists for each stage in building your consulting business
  • Get the weekly newsletter for solo- and boutique consultants
  • Get notified when the next course opens
  • I Want You to Thrive

    I personally want you to learn how to,

    Quickly build your own thriving consulting business. All the modules and tool kits are concise so you can quickly impact your business. There are no hour-long droning sessions about irrelevant business philosophy.  


    Learn and use real world lessons that work, not misleading promises from people who haven’t been there. Critical to Success distills the practices from 30+ years of successful solo-consulting and proven best-practices from Silicon Valley startups.

    Know that consultants are the greatest change agents in the business world. The world faces immense challenges and we can help businesses do well by doing good.



    Copyright 2019, Critical to Success