AI to ROI Implementation Workshop
for Marketing Teams

Implementing AI in Your Marketing Team for Measurable ROI

An 8-week implementation workshop for professional-service marketing teams that want AI systems, workflows, and measurable business impact — not random AI productivity hacks.

AI is reshaping how marketing is creating content and campaigns.

But for most firms, it isn't impacting ROI.

Marketing production is moving faster than ever before. But the impact on bottom-line results isn't there.

That's because AI is being used to create isolated pockets of productivity. These pockets of productivity are scattered and unaligned with strategic objectives.

This workshop guides your marketing team in aligning AI with strategic workflows - workflows that impact your strategic objectives.

Your team works on real AI to ROI Sprintstm that are integrated into a full AI-augmented workflow. 

Your team learns and implements AI skills and workflows they can use over and over in your firm.

Why Most Marketing Teams Fail with AI

Marketing has the highest adoption rate for AI.

Yet, they also have the highest failure rate in impacting ROI and strategic objectives.

There are multiple reasons. Most come from the fact that there are islands of AI adoption - without a cohesive plan.

Research shows the most common causes of failure are:

• No workflow alignment with strategic objectives
• Random AI tool usage
• No implementation framework
• No governance
• No measurement
• No AI cultural adoption system

The CTS AI to ROI Implementation Framework^tm solves these problems.

The Cost of Not Acting

Marketing teams that fail to implement AI face a hard future. In fact, major consulting firms predict there will be a massive die off of firms who are unsuccessful.

Over time, this widening gap between firms that implement AI effectively and those that do not will result in:

• AI leaders will quickly respond to and close more clients
• AI leaders will create more innovative digital solutions
• AI leaders will use value-based fees, driving out firms with hourly/project-based fees

The competitive advantages of AI leaders will compound over time making it more and more difficult for laggards to catch up.

Transform Your Marketing Team with
AI to ROI Strategic Impact

Most marketing teams are already using AI, but they are not seeing measurable results.

Many are caught in AI Pilot Purgatory – random islands of AI productivity that do not drive bottom-line results.

AI to ROI Workshops change random AI into AI that drives strategic objectives:

Before the AI to ROI Workshop

• AI pilots show islands of productivity, but they don’t drive measurable ROI
• AI pilots are rarely tested, measured, and validated
• AI learnings and AI augmented workflows aren’t shared
• Teams are often split into thirds by adoption and motivation – 1/3 adopters, 1/3 neutral, 1/3 laggards

After the AI to ROI Workshop

• Marketers understand the importance of an implementation framework that builds an enduring culture of adoption and innovation
• Workshop members know how to align an AI-augmented workflow so it drives measurable improvement in strategic objectives
• AI to ROI Sprints™ enable quick build-test-implement cycles that can be integrated into long workflows
• The AI to ROI mega-prompt library becomes your foundation for jumpstarting projects
• Human-in-the-Loop checkpoints keep quality and production on target
• Teams know how the implementation processes, tools, and templates that build an AI culture of adoption and innovation

The AI to ROI Implementation Framework™ impacts strategic objectives while building a culture of AI adoption and innovation.

What Is the AI to ROI Implementation Workshop for Marketing Teams?  

This is an 8-week guided implementation workshop for marketing teams who want to use AI to improve their marketing impact on strategic objectives.

The focus is not on AI tools but on implementing AI that aligns with strategic objectives, builds repeatable AI systems, and is grounded in an enduring foundation.

Your team learns how to use AI effectively and implement it in your marketing with the AI to ROI Implementation Framework™.

• Identify workflows that drive strategic objectives (ROI)
• Complete AI to ROI Sprints™ using the mega-prompt library to automate sets of marketing tasks
• Testing and validating AI to ROI Sprints™ and completing implementation worksheets that identify: objectives, governance, metrics, roles, responsibilities, time frames, …
• Integrating AI to ROI Sprints™ into beginning-to-end marketing workflows
• Learning how to apply the AI to ROI Implementation Framework™ to other workflows in your firm
• Moving forward with the confidential consulting included with the workshop

Who This Workshop is Not For

This workshop is not a fit if you are looking for shortcuts or theory, including:

• “Get rich quick” seekers or passive income hunters
• Anyone wanting AI to replace professional judgment
• People unwilling to apply what they learn
• Casual AI curiosity without business intent

Who Am I?

 My experience has come through multiple channels - consulting and training in mid-sized and global corporations, teaching in the Executive Extension of the University of California, Berkeley, and writing 27 books with four international bestsellers and three million copies sold. And an MS Physics and MBA in Marketing and Finance.

How to Solve the AI to ROI Failure -
The AI to ROI Implementation Framework™

The AI to ROI Marketing Workshop™ implements the AI to ROI Implementation Framework™.

The framework drives business outcomes and creates an enduring culture of AI adoption and innovation.

As your teams progresses through the workshop, they build AI to ROI Sprints™. These are sets of prompts that make up a collection of marketing tasks normally done together, like drafting a website pillar page and optimizing it for AI search with GEO/AEO blocks and JSON-LD schema. 

 When you connect these AI to ROI Sprints™ in the correct order, you build a full AI-enhanced marketing workflow. If that workflow is aligned with a strategic objective, you improve ROI.

AI to ROI Sprints^tm are like the rungs you climb up a ladder of strategic performance. The ladder is the full AI workflow aligned to your firm's strategic objectives.

Your Team Learns How To:

• Identify workflows that drive strategic objectives
• Identify and test prompts and agents within AI to ROI Sprints™
• Manage AI implementation with its governance, risks, roles, responsibilities, timeframes, and metrics
• Link the AI to ROI Sprints™ into a full marketing workflow
• Build a culture of AI adoption and innovation

Build AI impact at the bottom line – not pockets of AI productivity