How CTS AI to ROI Workshops Work
Why our AI Workshops
Impact Your Business Objectives
AI to ROI Workshops for Real Business Outcomes
CTS workshops align AI workflows with strategic objectives, develop AI systems in sprints, apply an implementation framework for adoption, and include live instruction, asynchronous support, and team consulting to produce real business outcomes.
…I don't ever recommend training, but this is a rare exception.
Of the dozens of trainings I have been involved with over the last twenty years, this is hands down the best business training I have attended at any price point, highly recommended.
Steve Birks, BizDash Systems Ltd.
Providing managers with custom-made business dashboards,
and Visual Management Operating Systems
Why Hybrid Workshops are Better than Courses
Most AI courses focus on tools, prompts, or isolated productivity tricks.
CTS workshops focus on implementation that impacts strategic objectives - helping professionals and teams integrate AI into strategic workflows that drive measurable operational and business objectives.
Rather than teaching disconnected prompts, the workshops use structured AI to ROI Sprintstm that work together to drive strategic workflows. An AI implementation framework ensures adoption and AI innovation in your firm with governance, risk, metrics, and oversight.
What Makes these Workshops Different
Decades of research show that hands-on workshops using real business problems achieve 2X the retention of passive classes. Major universities, such as MIT and Stanford, now use hybrid workshops for professional courses. (Hybrid courses combine class lectures and discussions with real-world homework.)
Most AI courses:
- Teach tools and techniques, not business improvement
- Use generic models not business systems for professionals
- Focus on features, not business improvement
- Ignore how professionals actually work
AI Implementation Sprint Workshops™ impact your business:
- Built specifically for marketing professional services: consultants, agencies, financial advisors, accountants, legal firms, engineers, and more
- Align with strategic objectives and optimize for AI search engines
- Reinforce learning with videos, playbooks, AI Mega-Prompt Library, workflow diagrams, metrics, templates …
- Developed by a consultant with 30+ years of experience in strategy and digital marketing
This workshop is for marketing execution and measurable business impact - not conceptual or keystroke AI training.
How Hybrid Workshops Work
Hybrid Workshops
Hybrid workshops combine live discussions and sessions with the instructor and other members with homework that duplicates real-world problems. The hybrid workshop model is used to train executives and professionals in most universities such as MIT, Stanford, and Harvard. The use of "real-world" homework has proven to 2X student retention and post-workshop usage.
Small Cohorts
Each workshop cohort is intentionally kept small to allow discussion, implementation guidance, and personalized feedback.
Company Teams
Companies are encouraged to enroll small teams from the same functional unit or department so participants can collaborate on shared workflows and operational improvements. Public workshops have no more than 3 company teams of 2 to 10 people.
Live Weekly Sessions
Workshops typically include one live session for 1.5 hours per week. The live session covers homework issues, new concepts, implementation exercises, and demonstrations.
Applied Homework
Each week, participants apply the week's lessons to the current AI-to-ROI Sprint. These sprints build working AI systems and an implementation framework. At the end of the workshop, sprints are integrated into full beginning-to-end workflows.
Asynchronous Support
Participants receive support during live weekly 1.5-hour sessions and after hours with email and Loom videos.
Private Company Team Consulting
Company teams receive two consulting sessions as part of the workshop. One is mid-workshop to ensure the team is on track. The second consultation is after the workshop to help you with development or implementation issues and planning.
How are Workshops Structured?
This AI to ROI Marketing Workshop is an online hybrid workshop. Hybrid workshops are used for most professional business and technical training by Stanford, MIT, Harvard, and other top universities.
Hybrid workshops combine live sessions, hands-on work, templates, and private consulting to ensure real progress each week.
Workshop Structure
- 8-week duration
- The full strategic workflow is broken into task segments called AI to ROI Sprints
- AI to ROI Sprints™ are built in two-week periods
- The AI to ROI Framework integrates all sprints and implements the full workflow in the last week
- Live sessions ~1.5 hours weekly
- Homework - 1 - 2 hours weekly
- Sessions are recorded
- A library of robust mega-prompts for this workshop accelerates workshop and future development
- Online videos and AI implementation worksheets, templates, and assets
- Asynchronous Loom support is provided throughout the workshop
Cohort Model
- Company teams may be from different companies (private workshops are available)
- Maximum of 3 company teams per workshop
- Each company team has 2 - 10 participants
- Company teams work together on homework, testing, and implementing
- Workshops share non-confidential information during live weekly sessions
- All live weekly sessions are recorded for participants to review later
Consulting and Support (Included)
Live Consulting
- Each company team receives two (2) private consulting sessions. One session is mid-workshop; the second follows the workshop. (These consulting sessions are confidential and are not recorded.)
Asynchronous Support
- Support is given outside the workshop via Loom (email-video combination)
Who the Workshops are For
Workshops are designed for executives, professionals, and staff from the same department or functional area.
Small-Boutique
Professional-Service Firms (2-25)
Mid- to Large
Professional Firms (25 - 500)
Who Workshops are Not For
This sprint workshop is not a fit if you are looking for shortcuts or theory, including:
- “Get rich quick” seekers or passive income hunters
- Anyone wanting AI to replace professional judgment
- People unwilling to apply what they learn
- Casual AI curiosity without business intent
Available Workshops
AI to ROI Workshops are available for:
- Marketing Departments or Teams
- Sales Departments or Teams
- Consultants and Professionals
- Finance Departments or Teams
- Human Resources Departments or Teams
- Executive Leadership Teams
AI to ROI Workshops are a Critical Investment
AI to ROI Workshops build functioning business systems designed for professional services.
They are not just training exercises.
Think of this as you would a business investment.
Conservative Cost Savings
-
If the average billing rate is: $200/hour
-
and the time saved is: 5 hours per week
-
annual productivity value: $48,000
- per person
Revenue Lift
-
One additional $15,000 client per quarter
-
Annual revenue impact: $60,000
Marketers can expect to recover the cost of this program within 30–60 days of completing the workshop.
Who Am I?
Hi, I'm Ron Person (the one on the left),
I've been a highly successful consultant for 30+ years and have developing business systems with AI for three years.
My corporate strategy and digital marketing consulting clients have included corporate giants like Microsoft, Arthur Andersen, AT&T, Medtronics, and other Fortune 1000 and Global 1000 corporations.
My experience has come through multiple channels - working as a manager, consulting and training in mid-sized and global corporations, teaching in the Executive Extension of the University of California, Berkeley, and writing 27 books with four international bestsellers and three million copies sold. And an MS Physics and MBA in Marketing and Finance.
AI Implementation Success Guarantee!
If your team fully participates, completes the implementation exercises, and still struggles to implement the systems, we will continue working with you until your workflows are operational.
In-House Workshops for Firms
Imagine your firm's growth after a team of your marketers take the AI Implementation Workshop!
And we can tailor the AI workshop so it perfectly fits your needs.
This is not a passive online course -
This is a Business Building workshop!
Critical to Success has decades of experience consulting and teaching Fortune 1000 companies with tailored programs.
Our clients have included Arthur Andersen, Pacific Gas & Electric, AT&T, Medtronic, and more. Ron Person has written 27 books on corporate performance improvement, digital marketing, and technology published by J Wiley and Macmillan and has taught instructional design at University California, Berkeley.
