How CTS AI to ROI Workshops Work

AI to ROI Workshops for Real Business Outcomes

CTS workshops align AI workflows with strategic objectives, develop AI systems in sprints, apply an implementation framework for adoption, and include live instruction, asynchronous support, and team consulting to produce real business outcomes.

Why Hybrid Workshops are Different  

Most AI courses focus on tools, prompts, or isolated productivity tricks.

CTS workshops focus on implementation that impacts strategic objectives - helping professionals and teams integrate AI into strategic workflows that drive measurable operational and business objectives.

Rather than teaching disconnected prompts, the workshops use structured AI to ROI Sprints^tm that work together to drive strategic workflows. An AI implementation framework ensures adoption and AI innovation in your firm with governance, risk, metrics, and oversight.

How the Hybrid Workshops Work

Hybrid Workshops

Hybrid workshops combine live discussions and sessions with the instructor and other members with homework that duplicates real-world problems. The hybrid workshop model is used to train executives and professionals in most universities such as MIT, Stanford, and Harvard. The use of "real-world" homework has proven to 2X student retention and post-workshop usage.

Small Cohorts

Each workshop cohort is intentionally kept small to allow discussion, implementation guidance, and personalized feedback.

Company Teams

Companies are encouraged to enroll small teams from the same functional unit or department so participants can collaborate on shared workflows and operational improvements. Public workshops have no more than 3 company teams of 2 to 10 people.

Live Weekly Sessions

Workshops typically include one live session for 1.5 hours per week. The live session covers homework issues, new concepts, implementation exercises, and demonstrations.

Applied Homework

Each week, participants apply the week's lessons to the current AI-to-ROI Sprint. These sprints build working AI systems and an implementation framework. At the end of the workshop, sprints are integrated into full beginning-to-end workflows.

Asynchronous Support

Participants receive support during live weekly 1.5-hour sessions and after hours with email and Loom videos. 

Private Company Team Consulting

Company teams receive two consulting sessions as part of the workshop. One is mid-workshop to ensure the team is on track. The second consultation is after the workshop to help you with development or implementation issues and planning.

The AI to ROI Sprint^tm Structure

Each workshop is organized to solve and implement a workflow that drives a strategic objective for a department or functional unit.

The full workflow is divided into AI to ROI Sprints that develop solutions and implementation for a segment of the larger workflow. For example, a sprint might do the niche research, competitive analysis, market positioning, and Ideal Client Profile for a new product.

For a marketing workflow, a sprint might be a "marketing machine" that splinters one in-depth report into multiple pieces of marketing content for multiple channels. 

We end sprints with a Human-In-The-Loop checkpoint. These HITL checkpoints are critical for human review, validation, strategic judgment, and governance of each implementation sprint. AI supports decision-making and workflow acceleration — but leadership and business accountability remain human responsibilities. 

After sprints have been tested and validated, they are integrated into the full workflow to drive the strategic objective.

Who This Workshop is Not For

This sprint workshop is not a fit if you are looking for shortcuts or theory, including:

• “Get rich quick” seekers or passive income hunters
• Anyone wanting AI to replace professional judgment
• People unwilling to apply what they learn
• Casual AI curiosity without business intent

Available Workshops

AI to ROI Workshops are available for:

• Marketing Departments or Teams
• Sales Departments or Teams
• Consultants and Professionals
• Finance Departments or Teams
• Human Resources Departments or Teams
• Executive Leadership Teams

Who Am I?

 My experience has come through multiple channels - working as a manager, consulting and training in mid-sized and global corporations, teaching in the Executive Extension of the University of California, Berkeley, and writing 27 books with four international bestsellers and three million copies sold. And an MS Physics and MBA in Marketing and Finance.

Why Most Marketing Teams Fail with AI

Marketing has the highest adoption rate for AI.

Yet, they also have the highest failure rate in impacting ROI and strategic objectives.

There are multiple reasons. Most come from the fact that there are islands of AI adoption - without a cohesive plan.

Research shows the most common causes of failure are:

• No workflow alignment with strategic objectives
• Random AI tool usage
• No implementation framework
• No governance
• No measurement
• No AI cultural adoption system

The CTS AI to ROI Implementation Framework^tm solves these problems.

How to Solve AI to ROI Failure:
The AI to ROI Implementation Framework™

The AI to ROI Marketing Workshop™ is based on the AI to ROI Implementation Framework™. The framework implements AI so it drives business outcomes and creates an enduring culture of AI adoption and innovation.

As your teams progresses through the workshop, they build AI to ROI Sprints™. These are sets of prompts that compose a set of marketing tasks, like researching and reporting a client's profile.

When you connect these AI to ROI Sprints™ in the correct order, you build a full AI-enhanced marketing workflow. If that workflow is aligned with a strategic objective, you improve ROI.

AI to ROI Sprints^tm are like the rungs you climb up a ladder of strategic performance. The ladder is the full AI workflow aligned to your firm's strategic objectives.

Your Team Learns How To:

• Identify workflows that drive strategic objectives
• Identify and test prompts and agents within AI to ROI Sprints™
• Manage AI implementation with its governance, risks, roles, responsibilities, timeframes, and metrics
• Link the AI to ROI Sprints™ into a full marketing workflow
• Build a culture of AI adoption and innovation

Build AI impact at the bottom line – not pockets of AI productivity

What is the Structure of AI to ROI Workshops?

This AI to ROI Marketing Workshop is an online hybrid workshop. Hybrid workshops are used for most professional business and technical training by Stanford, MIT, Harvard, and other top universities.

Hybrid workshops combine live sessions, hands-on work, templates, and private consulting to ensure real progress each week.

Over 100 years of learning research have shown that real world workshops have a 200% increase in retention and application over generic standardized classes. This structure reflects how professionals learn best - by immediately applying what they learn to real work.

Public workshops have up to three cohorts (teams) where each team of 2 to 10 professionals or staff are from the same company.

Workshop Structure

• 8-week duration
• AI to ROI Sprints™ are built in two week periods
• AI to ROI Framework integrates all sprints and completes implementation worksheets in the last week
• Live sessions ~1.5 hours weekly
• Homework of 1 - 2 hours weekly
• Sessions are recorded
• A library of robust mega-prompts for this workshops topic accelerates your development
• Online videos and AI implementation worksheets, templates, and assets

• Asynchronous Loom support is available throughout the workshop

Cohort Model

• Maximum of 3 company teams per workshop
• Each company team includes 2 - 10 participants
• Company teams can work together on homework, testing, and implementing
• Workshops share non-confidential information during live weekly sessions
• All live weekly sessions are recorded for participants to review later

Consulting and Support (Included)

Live Consulting

• Each company team receives two (2) private consulting sessions. One session is mid-workshop; the second is after the workshop. (These consulting sessions are confidential and are not recorded.)

Asynchronous Support

• Support is given outside the workshop via Loom (email-video combination)

What Makes these Workshops Different

Decades of research show that hands-on workshops that use real business problems achieve 2X the retention of passive classes. Major universities, such as MIT and Stanford, now use hybrid workshops for professional courses. (Hybrid courses combine class lectures and discussions with real-world homework.)

Most AI courses:

• Teach tools and techniques, not business improvement
• Use generic models not business systems for professionals
• Focus on features, not business improvement
• Ignore how professionals actually work

AI Implementation Sprint Workshops™ are different:

• Built specifically for marketing professional services: consultants, agencies, financial advisors, accountants, legal firms, engineers, and more
• Focus is on aligning with strategic objectives and optimizing for AI search engines
• Reinforces learning with videos, playbooks, AI Marketing Mega-Prompt Library, workflow diagrams, metrics, templates …
• Developed by a consultant with 30+ years of experience in strategy and digital marketing

This workshop is for marketing execution and measurable business impact - not theoretical AI training.

Why This Delivers ROI — Not Just Education 

AI to ROI Workshops build functioning business systems designed for professional services.
They are not just training exercises.

Think of this as you would a business investment.

Conservative Cost Savings

• Avg. billing rate: $200/hour

• Time saved: 5 hours per week

• Annual productivity value: $48,000

Revenue Lift 

• One additional $15,000 client per quarter

• Annual revenue impact: $60,000

Marketers can expect to recover the cost of this program within 30–60 days of completing the workshop.