AI to ROI: What are
AI Implementation Workshops?

AI to ROI Workshops: 
AI Implementation with Strategic Impact

MIT research has shown 95% of AI initiatives fail to make a strategic impact.

The successful 5% use a well-defined AI implementation framework that ensures the correct AI workflows are selected, optimized, implemented, and managed - the key cause of AI initiative failure.

CTS implementation workshops guide your teams in selecting, building, and managing real-world AI workflows that improve your strategic performance. Our hybrid workshops use the same methods as professional courses at Harvard, MIT, and Stanford: real-world problems, hybrid work assignments, live weekly sessions, and one-on-one consulting.

Why Hybrid Workshops are Better than Courses

Most AI courses focus on tools, prompts, or isolated productivity tricks. They don't relate to people's real work and a lot is quickly forgotten.

CTS workshops guide department and functional teams in implementing end-to-end workflows that impact strategic objectives. These are real work Sprints, on real AI systems, using an implementation structure that includes: workflow selection, AI pilot selection, metrics, data management, and risk and governance.

MIT's research shows only 5% of AI initiatives are driving measurable strategic improvements. We've researched what the winners do.

AI Implementation Workshops include
the framework and guidance to make
your department and team one of the 5% who are AI winners.

What Makes these Workshops Different

Decades of research show that hands-on workshops using real business problems achieve 2X the retention of passive training classes.

Major universities, such as MIT and Stanford, now use hybrid workshops for professional courses. (Hybrid courses combine class lectures and discussions with real-world homework.)

Most AI courses:

• Teach tools and techniques, not business improvement
• Use generic models not business systems for professionals
• Focus on features, not business improvement
• Ignore how professionals actually work

AI Implementation Sprint Workshops™ impact your business:

• Built specifically for marketing professional services: consultants, agencies, financial advisors, accountants, legal firms, engineers, and more
• Align with strategic objectives and optimize for AI search engines
• Reinforce learning with videos, playbooks, AI Mega-Prompt Library, workflow diagrams, metrics, templates …
• Developed by a consultant with 30+ years of experience in strategy and digital marketing

This workshop is for marketing execution and measurable business impact - not conceptual or keystroke AI training.

Why Hybrid Workshops are Better

Hybrid Workshops

Hybrid workshops combine real workflow implementation Sprints with weekly live group sessions and one-on-one consulting. 

Hybrid workshops are used to train executives and professionals in most  top universities such as MIT, Stanford, and Harvard. The use of "real-world" homework has proven to 2X student retention and post-workshop usage.

Small Cohorts

Each workshop cohort is intentionally kept small to allow discussion, implementation guidance, and personalized feedback.

Company Teams

Companies are encouraged to enroll small teams from the same department or functional unit so participants can collaborate on shared workflows and implementation Sprints. Public workshops have no more than 3 company teams of 2 to 5 people.

Real Business Projects

Most department or team workshops use one of the most important strategic workflows for that domain. For example, marketing teams use a strategic workflow that begins with client research and campaign strategy, implements a content generator for multiple media channels, and ends with events and a campaign calendar. 

Although there is a common workflow for a cohort of teams from different companies, each team makes its own customizations to fit its services, clients, and offerings.

Complete strategic workflows like this are divided into two-week AI-to-ROI Sprints. All the Sprints are then integrated in the final session. 

Live Weekly Sessions

Workshops include live session of 1.5 hours per week. The live session is recorded and covers homework assignments, questions, concepts, implementation exercises, and demonstrations.

Applied Homework

Each week, participants apply the week's lessons to the current AI-to-ROI Sprint. These Sprints build working AI systems and an implementation framework. At the end of the workshop, AI-to-ROI Sprints are integrated into complete beginning-to-end workflows.

Asynchronous Support

Participants receive support during live weekly 1.5-hour sessions and asych support from 07:00 (7 am Pacific) to 17:00 (5 pm Pacific) via email or Loom videos. 

Confidential 1:1 Team Consulting

Individuals and teams (2 to 5 people from the same firm) receive one-on-one consulting sessions as part of their workshop. These are private and confidential. Team workshops include one  Sprint at mid-workshop to ensure the team is on track. The team's second consultation is after the workshop to help with development or implementation issues and planning. Individuals receive one or two consultations depending on the workshop.

How are Workshops Structured?

AI to ROI Workshops are online hybrid workshops. Hybrid workshops are used for most professional business and technical training by Stanford, MIT, Harvard, and other top universities.

Workshop Structure

Hybrid workshops have 2X the results, retention, and adoption of course training.

• Teams from the same functional unit or department work together increasing innovation and adoption
• 8-week duration so the finished end-to-end AI workflow is fully implemented
• Complete strategic workflows are divided into task segments called AI to ROI Sprints™ 
• Each AI to ROI Sprint™ is built in two-week periods
• The AI to ROI Framework integrates all AI to ROI Sprints into a complete aligned workflow in the last week
• Live sessions ~1.5 hours weekly
• Homework - 1 - 2 hours weekly
• Sessions are recorded
• A library of robust mega-prompts for this workshop accelerates your workshop and future development
• Online videos and AI Implementation Framework worksheets, templates, and assets are included 

• Asynchronous support is provided throughout the workshop via email and Loom

Cohort Model

• Company teams may be from different companies (private in-house workshops are available)
• Maximum of 5 company teams per workshop
• Each company team has 2 - 10 participants
• Company teams work together on homework, testing, and real implementation
• Workshops share non-confidential information during live weekly sessions
• All live weekly sessions are recorded for participants review 

Consulting and Support (Included)

Live Consulting

• Each company team receives two (2) private consulting sessions. One session is mid-workshop; the second follows the workshop. (These consulting sessions are confidential and are not recorded.)

Asynchronous Support

• Support is given outside the workshop via Loom (email-video combination)

Available Workshops

AI to ROI Workshops are available for:

• Marketing Departments or Teams
• Sales Departments or Teams
• Consultants and Professionals
• Finance Departments or Teams
• Human Resources Departments or Teams
• Executive Leadership Teams

Who Workshops are Not For

CTS implementation workshops and AI to ROI Sprints are not a fit if you are looking for shortcuts or theory, including:

• “Get rich quick” seekers or passive income hunters
• Anyone wanting AI to replace professional judgment
• People unwilling to apply what they learn
• Casual AI curiosity without business intent

AI to ROI Workshops are a Critical Investment

AI to ROI Workshops build functioning business systems designed for professional services.
They are not just training exercises.

Think of this as you would a business investment.

Conservative Cost Savings

• If the average billing rate is: $200/hour

• and the time saved is: 5 hours per week

• annual productivity value: $48,000

• per person

Revenue Lift 

• One additional $15,000 client per quarter

• Annual revenue impact: $60,000

Marketers can expect to recover the cost of this program within 30–60 days of completing the workshop.

Who Am I?

 My experience has come through multiple channels - working as a manager, consulting and training in mid-sized and global corporations, teaching in the Executive Extension of the University of California, Berkeley, and writing 27 books with four international bestsellers and three million copies sold. And an MS Physics and MBA in Marketing and Finance.